The Marketing Strategy Of Starbucks - 1524 Words

Introduction Starbucks is an international brand in the world, there are more than 21,000 stores in over 65 countries including the franchised outlets. Starbucks is the largest coffeehouse chain worldwide. They are holding a top selling coffee market. There have been selling coffees, tea, any type of fresh food and other soft drink. Which is not just selling in Starbucks, they are also selling the product in other place such as franchised outlets even selling on the train. According to Tom and Asha (2015), Starbucks reported the record for net revenue was $16.4 billion in 2014. Which was increasing 11% from last year. It can see Starbucks market still getting developing. The marketing objective on this media plan is for Starbucks expand to the children market. The reason for set up this marketing objective is Starbucks is already has a good market position for adults who like coffee, but there also have the other product is suitable for child market, so the media plan will try to find a good ways to expand the market. Target market for Starbucks The target market for Starbucks are separate two groups, the main focus on male and female who is 25 to 40 years old people with high income. It is the status symbols for customers feeling who are consumed in Starbucks and they are like coffee; these are holding 49 percent on the market share of Starbucks in the world. However, young adults are the second group of target market, which is Starbucks focusing on. Their aged is 18Show MoreRelatedStarbucks Marketing Strategies For Starbucks Essay2159 Words   |  9 Pages1971, Starbucks started as a roaster and dealer of whole bean and ground coffee along with tea and spice in Pike Place Market in Seattle. The company quickly grew and became what it is today. Currently, Starbucks serves millions of customers every day and has more than 24,000 stores in 70 countries (Starbucks Coffee Company, 2016). By now, Starbucks is a well-known company around the world. Beyond having a good core product, their marketing strategies are strong. As comm unication marketing strategiesRead MoreStarbucks Marketing Strategy For Starbucks1429 Words   |  6 Pages MARKETING CA1 Dylan Nolan â€Æ' Contents Starbucks Marketing Strategy 2 Starbucks SWOT Analysis 4 Starbucks Macro-Environment Forces 5 Starbucks Target Market Segmentation 6 Starbucks Social and Digital Media 7 Bibliography 8 References 8 Table of Figures 8 DECLARATION 9 â€Æ' Starbucks Marketing Strategy 1) Please expand on the various marketing strategies that were implemented in Starbucks at this time and comment on whether you think these strategies worked, and why? ‘To inspire and nurture theRead MoreMarketing Strategy Of Starbucks : Starbucks1231 Words   |  5 Pagesand analyze a remarkable American company, Starbucks, and particularly how they produce and market their own brand of coffee worldwide. I have discovered and wish to convey to you some remarkable ways that Starbucks uses specific marketing strategies based upon the countries where Starbucks are located. Specifically, in this critique I want to explore how Starbucks changes their coffee product in terms of level of sweetness in various countries, how Starbucks packages the coffee product to maximizesRead MoreThe Marketing Strategy Of Starbucks866 Words   |  4 Pagesword-of-mouth marketing has been the key and a valuable point for companies to promote their business. â€Å"Word-of-mouth (WOM) has a powerful influence on people decision to use (or avoid using) a service† (Wirtz, Chew, Lovelock, 2012). Word-of-mouth marketing is important for companies to have perso nal connections with consumers and provide outstanding service. Starbucks is one of many successful companies that use this method and have been strongly relying on this marketing strategy. Starbucks have beenRead MoreThe Marketing Strategy Of Starbucks2046 Words   |  9 Pages3.0 Marketing Strategy Starbucks is ensuring that its marketing strategy never goes too far outside it s culture. Composed of two key points. The first key point is Starbucks image. When an individual walks in to Starbucks, there is a friendly face to greet customers, color scheme is very cool and earthy, and same thing goes for smell too. Starbucks is ensuring that customers feel relaxed and comfortable in the coffee house. The second key point is the individual himeself/herself. AccordingRead MoreStarbucks Marketing Strategy980 Words   |  4 Pages1) CHINA: If there is one company that should have failed in China, it would be Starbucks. China has thousands of years of history drinking tea and a strong culture associated with it. No one could have guessed that Chinese would ever drink coffee instead of tea. Yet, Starbucks has successfully opened more than 570 stores in 48 cities since it first entered China twelve years ago. Building on this momentum, it plans to open 1,500 stores by 2015. What did the Seattle-based coffee company do rightRead MoreThe Marketing Strategy Of Starbucks Essay1409 Words   |  6 Pagesmade. This Strategy has significantly drawn people to Starbucks due to its highly anticipated services, products, and marketing strategies that differ from most fast food restaurants. The next service is the Starbucks webpage where the customers can go onto the site and view product and also make purchases. This service is quite excellent for those that want to checkout items online through the site, because it incorporates a similar process as the application on your smartphone. Starbucks also incorporatesRead MoreThe Marketing Strategy Of Starbucks1767 Words   |  8 Pagesaccording to the rules and regulations of each country that they operate in. For instance, American co mpany Starbucks which is coffee house chain, which is producing goods like; coffee, beverages, tea, smoothies, and baking goods. Jerry Baldwin founded Starbucks. Starbucks revenue is$16.447 billion. Starbucks continues its legacy as a global brand, but prior to launching stores of Starbucks in new countries, the purpose of any organization is to increase its profits and sales through satisfying theRead MoreStarbuck Marketing Strategy3058 Words   |  13 PagesIntroduction Marketing mix is one of the most useful strategies for every company to look for to have a good business. Starbucks has analysed the marketing mix to develope their brand in many market mostly in the Western country. However, in Eastern one, specifically in Vietnam market, the marketing mix strategy have to be different. This report will talk about the individual elements of the extended marketing mix and how to use the marketing mix in different contexts of Starbucks Vietnam. Starbucks VietnamRead MoreStarbucks Marketing Strategy2554 Words   |  11 Pages0105.363.01 Marketing Analysis—Starbucks Co. 7 Intended Customer Segment Starbucks is an international company that is recognized and respected. It’s is well known for its coffee as well as the relationships formed with its customers. The typical gourmet coffee fan is that sought-after individual with high levels of education and disposable income (Scarpa). This targets college students and business people in general, as well as individuals from the baby boomer generation to generation